Product mockup

KRWTES AD

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£40.00
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Product mockup

KRWTES AD

£40.00
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Before the camera rolls, someone has to make everything move.

KRWTES AD is part of the SETWRK KRWTES collection, created to celebrate the departments and individuals whose skill, dedication and teamwork keep every production moving.

This edition is dedicated to the Assistant Director Department the crew at the centre of communication, coordination and momentum on set.
From the first call of the day to the final wrap, the AD team connects every moving part of a production. Cast, crew, departments, locations, schedules and countless last-minute changes all have to come together at exactly the right moment. When hundreds of people need to know where to be, what is happening and what comes next, the AD department keeps the production moving forward.

The illustrated AD graphic celebrates the organised chaos of life on set radios going off, background being placed, departments being called, schedules changing and the constant countdown towards turning over.

KRWTES AD is more than a crew T-shirt. It represents leadership, communication, resilience and the ability to stay composed when everything around you is moving at full speed.

At its core, the AD department understands something that defines SETWRK itself: filmmaking isn't about one person. It's about bringing people together to achieve something bigger than any individual could create alone. That philosophy sits at the heart of the SETWRK brand and its celebration of the culture behind the finished production.

Call it. Coordinate it. Make it happen.

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